Mary A.
Gutierrez
Hi, I'm
Mary A. Gutierrez
DESIGNER
BRAND STRATEGIST
CONSULTANT
Thoughtful design. Purposeful strategy. Lasting impact.
MY STORY BRIEF
Hi! I'm Mary, an Australian-born designer, brand strategist & consultant with Filipino roots, now living in beautiful San Diego.
For me, branding and design go beyond aesthetics—they’re about building meaningful connections and creating lasting impact. By blending creativity, strategic thinking, and user-centered design I design transformative experiences that resonate deeply with audiences.
From redefining brand narratives for purpose-driven companies like Gentle Marketing to designing compelling, data-driven visuals for government and education institutions, my work bridges strategy and design to build legacies that matter.
Outside of work, you’ll find me practicing jiu-jitsu, exploring new places with my family, or indulging in culinary adventures.
A blend of creativity and strategy to deliver results.
MY EXPERTISE
Design Expertise:
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Logo design, typography, and cohesive brand systems.
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Infographics and data visualizations that make complex ideas accessible.
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Brochures, catalogs, and presentations design to inspire and inform.
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Social media assets and marketing collateral that amplify brand identity.
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User-focused web design to enhance digital presence.
Strategy Expertise:
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Brand messaging and positioning frameworks.
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Audience and persona development for targeted communication.
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Comprehensive strategy roadmaps for sustainable growth.
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Creative direction for photoshoots and campaigns.
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Project Management
VIRTUAL PARTNERS PLUS
Brand Strategy | Brand Identity | UX/UI Design | Web Development
ORGANIZATION: SAN DIEGO CITY COLLEGE
Visualizing the future of education
Collaborated with City College San Diego to design their annual education plan, a comprehensive document showcasing key data, future projections, and program offerings. My designs communicated their mission and strategic vision to stakeholders through professional layouts and clear, engaging visuals.
I'd love to connect & chat
FEATURED IN
I focus on elevating your brand so that you can focus on what's important - your customers. When you work with me, you'll get a complete brand strategy & brand identity system uniquely tailored to you.
While I love designing logos, I would not be doing your brand justice by starting with design. I am a firm believer in creating strategic unique brands, which is why I start with working on who, what why and how of your business before we design. The brand strategy sessions and roadmap I create will be your guide into designing an intentional rememberable brand identity system - a logo is just a small part of this ecosystem.
While I do offer brand health checks and brand consultations directly from this website. My complete branding services and offerings can be found at Intrinsic Maven Graphics my Brand & Design Studio's website. Click here to check out Intrinsic Maven's services www.intrinsicmaven.com
Yes offer payment plans. 50% deposit and two 25% payments there after. Should you need a more custom payment plan we can discuss this during our discovery meeting.
Frequently Asked Questions
ALLIGATR
Branding Development | Brand Design | UX/UI Design
COMPANY: SPAWAR/NIWC
Data Visualization for Strategic Decision Making.
Due to the sensitive nature of this work, specific designs and deliverables cannot be shared publicly. However, my contributions involved:
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Creating detailed data visualizations and infographics to translate complex information into actionable insights for upper management.
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Designing presentations used for strategic planning and division-wide communications.
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Ensuring all materials adhered to government standards and branding requirements while maintaining clarity and precision.
Outcome: This work facilitated effective communication across divisions, improved decision-making processes, and enhanced the understanding of critical data among stakeholders.
If necessary, further details can be shared during a conversation, respecting all confidentiality agreements.
MY STRATEGIC DESIGN SHOWCASE
Showcasing Impactful Work Across Industries.
Merging strategy and creativity to deliver purposeful design solutions that inform, inspire, and connect.
COMPANY: GENTLE MARKETING
From Insight to Impact: The Story Behind Gentle Marketing's Strategic Rebrand.
Gentle Marketing undertook a transformative journey to redefine its brand strategy with its core values. Through collaborative efforts, I developed a signature brand narrative, detailed persona development, and a refreshed visual identity. The result? A cohesive and impactful brand experience that resonates deeply with its audience.
My mission is to humanize brands, nurture meaningful connections & build legacies that stand the test of time through intentional design & strategy.
Mary A. Gutierrez
COMPANY: SPAWAR/NIWC
Data Visualization for Strategic Decision Making.
Due to the sensitive nature of this work, specific designs and deliverables cannot be shared publicly. However, my contributions involved:
-
Creating detailed data visualizations and infographics to translate complex information into actionable insights for upper management.
-
Designing presentations used for strategic planning and division-wide communications.
-
Ensuring all materials adhered to government standards and branding requirements while maintaining clarity and precision.
Outcome: This work facilitated effective communication across divisions, improved decision-making processes, and enhanced the understanding of critical data among stakeholders.
If necessary, further details can be shared during a conversation, respecting all confidentiality agreements.