Mary A.
Gutierrez
I'm Mary A. Gutierrez
BRAND STRATEGIST
CONSULTANT
DESIGNER
Transforming brand dreams into legendary realities with thoughtful strategy and intentional impact.
MY STORY BRIEF
Hi! I'm Mary, an Australian-born brand strategist, consultant, & designer with Filipino roots, now living in beautiful San Diego.
Branding is in my DNA. Drawing from my Australian upbringing and Filipino heritage I use a user-centered approach and blue ocean strategy to help businesses create unique market positions and build genuine connections with their audiences. My work emphasizes empathy, strategic insights, and creativity to deliver transformative brand experiences.
I see my role as building reputations and leaving legacies by developing brand narratives that deeply resonate, making a lasting impact on both the business and its audience.
Outside of work, you’ll find me practicing jiu-jitsu, exploring new places with my family, and indulging in culinary adventures.
MY APPROACH
My mission is to empower impact-driven brands achieve clarity on their purpose, convey clear and intentional messages and develop strategies that build deep connections. By focusing on brand strategy and intentionality, I allow businesses to differentiate themselves and drive meaningful, sustainable growth.
VIRTUAL PARTNERS PLUS
Brand Strategy | Brand Identity | UX/UI Design | Web Development
BRAND TRANSFORMATION IN ACTION
From Insight to Impact: The Story Behind Gentle Marketing's Strategic Rebrand.
Project Summary
Gentle Marketing undertook a transformative journey to redefine its brand and cultivate deeper connections with its audience. Through a deep discovery process, we identified key insights and used them to shape an intentional strategy and creative design approach. This strategic foundation guided the development of a refreshed brand that aligned with their true vision and long term goals.
Strategic Milestones
-
Brand Narrative: Created a signature brand narrative.
-
Brand Persona Development: Created a detailed brand persona to humanize the brand and guide its development.
-
Strategy Roadmap: Developed a comprehensive strategy roadmap for long-term brand consistency.
-
Messaging Strategy: Developed a compelling messaging strategy framework.
-
Brand Assets: Designed essential brand assets, including a typography-based logo, bespoke color palette, and curated imagery.
-
Branding Photoshoot: Creative directed a tailored photoshoot to reflect the brand's essence.
Explore More
Interested in the full story of how we reshaped Gentle Marketing’s brand strategy?
CLIENT: Gentle Marketing
I'd love to connect & chat
FEATURED IN
I focus on elevating your brand so that you can focus on what's important - your customers. When you work with me, you'll get a complete brand strategy & brand identity system uniquely tailored to you.
“As a brand strategist I humanize brands & create lasting legacies through thoughtful & empathetic design. My mission is to build reputations that last and nurture meaningful connections.
- Mary A. Gutierrez
While I love designing logos, I would not be doing your brand justice by starting with design. I am a firm believer in creating strategic unique brands, which is why I start with working on who, what why and how of your business before we design. The brand strategy sessions and roadmap I create will be your guide into designing an intentional rememberable brand identity system - a logo is just a small part of this ecosystem.
While I do offer brand health checks and brand consultations directly from this website. My complete branding services and offerings can be found at Intrinsic Maven Graphics my Brand & Design Studio's website. Click here to check out Intrinsic Maven's services www.intrinsicmaven.com
Yes offer payment plans. 50% deposit and two 25% payments there after. Should you need a more custom payment plan we can discuss this during our discovery meeting.
Frequently Asked Questions
ALLIGATR
Branding Development | Brand Design | UX/UI Design
