Mary A.
Gutierrez
VIRTUAL PARTNERS PLUS
The Next Big Thing Post-Pandemic
BRAND DEVELOPMENT | UX/UI DESIGN
An app allowing restaurant owners and diners to share real-time status updates on dining options, sanitization, and COVID-19 requirements. By providing timely information, the app aims to enhance the dining experience while prioritizing safety.
Real-Time, Real-Truth, Real-Reviews
Balancing Cravings & Caution
As we strive for post-pandemic normalcy many people are looking to dine out at their favorite restaurants. However, due to the new normal we are experiencing they are cautious about what restaurants are doing to keep their customers safe.
Enter NewNormApp
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The Problem
Enhancing Post-Pandemic Dining
The objective of the NewNormApp project is to create a reliable and user-friendly platform that empowers individuals to confidently and conveniently navigate the post-pandemic world. By addressing the challenges users face in determining the operational status of establishments, understanding dining options, and staying informed about sanitization practices and COVID-19 requirements, the app aims to provide real-time information and support users looking to dine out during the COVID-19 re-opening stages. Through our evaluation, we seek to assess the effectiveness of the NewNormApp in meeting these user needs and enhancing the dining experience in the post-pandemic era.
The Objective
Understanding User Experiences
The team meticulously researched and analyzed existing apps similar to NewNormApp, focusing particularly on the two major players in the market: Yelp and Google Reviews. Through comprehensive surveys, we sought feedback from testers, revealing a common issue that both Yelp and Google Reviews were perceived as cluttered, untrustworthy, and outdated.
EMPATHIZE
Defining User Needs: Reliable, Fast, Convenient
We Discovered the target audience’s potential paint points were finding reliable up to date information about reopening of restaurants.
Users wanted an app that was simple, easy to navigate, and provides relevant information, fast. Convenience and information gather is key to users needs for such an app.
DEFINE
User-Driven Feature Development
By exploring the potential pain points and goals of the target audience, the team laid a solid foundation for developing use cases, screen flows, and determining the app's features, with a clear emphasis on the minimal viable product.
The team prioritized key features, including:
Real-time user input for indicating whether a restaurant is currently open or closed
User-contributed wait time information,
COVID requirements feature that allows user input
comprehensive search and review feature.
IDEATE
User-Driven Feature Development
By exploring the potential pain points and goals of the target audience, the team laid a solid foundation for developing use cases, screen flows, and determining the app's features, with a clear emphasis on the minimal viable product.
The team prioritized key features, including:
Real-time user input for indicating whether a restaurant is currently open or closed
User-contributed wait time information,
COVID requirements feature that allows user input
comprehensive search and review feature.
PROTOTYPE
Gather Feedback
Users were surveyed to testing to provide insight into the following:
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Level of teach savviness
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How frequently they use social media apps
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Dining out habits pre and post COVID-19
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Level of caution regarding dining out
Testing played an integral role in development of the app. From first round of wireframe testing to final day of hi-fidelity testing the team continuously worked and redesigned areas of the app that testers found difficult such as tour page, wait times and main navigation. Those who testing on our final day had an increased user satisfaction from the redesign.
TEST
Change this
We wanted to create an app that was positive and warm that also representated health and safety. The green was chosen to represent the cleanliness as well as health and safety of the brand. While the pops of orange were used to keep the positive energy, exciement, enthusiasm and warm feelings present when using the app.
BRANDING
THE RESULTS
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